USPS study on the continued relevance of physical advertising 📬
While the United States Postal Service is under the attack, it’s worth highlighting a study completed in conjunction with Temple University released in 2019. The analysis describes how direct mail is more memorable and, therefore, still a viable marketing channel. It’s short and worth the read.
“Not only did participants spend more time with physical ads, they also remembered them more quickly and confidently.”
Why Direct Mail is More Memborable (USPS)
The Washington Post releases climate data analysis from “2°C: Beyond the Limit” 🌎
The WaPo released all of their data and analysis from the 2019 Pulitzer-winning series. Always nice to have some high-quality, clean data to create some projects quickly.
Article: How to use The Post’s climate data analysis (The Washington Post)
The Data Visualization Catalogue 📊
Despite the number of ads (definitely turn on an ad-blocker, if you have one), this is a great resource on the variety of data visualizations and when to use them. Again, it’s a great resource but, seriously, wear ad-protection.
The Data Visualization Catalogue
Wear a mask. Wash your hands. Stay safe out there!
- Rt.live (Rt = Rate of Transmission)
- Johns Hopkins ArcGIS Dashboard
- COVID-19 Data for Locations of People You Love (i.e., Data by US County)
If you have any other dashboards to share, please send them my way.