USPS study on the continued relevance of physical advertising π¬
While the United States Postal Service is under the attack, itβs worth highlighting a study completed in conjunction with Temple University released in 2019. The analysis describes how direct mail is more memorable and, therefore, still a viable marketing channel. Itβs short and worth the read.
βNot only did participants spend more time with physical ads, they also remembered them more quickly and confidently.β
Why Direct Mail is More Memborable (USPS)
The Washington Post releases climate data analysis from β2Β°C: Beyond the Limitβ π
The WaPo released all of their data and analysis from the 2019 Pulitzer-winning series. Always nice to have some high-quality, clean data to create some projects quickly.
Article: How to use The Postβs climate data analysis (The Washington Post)
Data: GitHub
The Data Visualization Catalogue π
Despite the number of ads (definitely turn on an ad-blocker, if you have one), this is a great resource on the variety of data visualizations and when to use them. Again, itβs a great resource but, seriously, wear ad-protection.
The Data Visualization Catalogue
COVID-19 Dashboards
Wear a mask. Wash your hands. Stay safe out there!
- Rt.live (Rt = Rate of Transmission)
- Johns Hopkins ArcGIS Dashboard
- COVID-19 Data for Locations of People You Love (i.e., Data by US County)
If you have any other dashboards to share, please send them my way.